Case study · Local media
Boca Raton FL
A city guide for Boca Raton: a mapped directory of local places, an events calendar, aggregated local news and a community resource index — with business claims and ad inventory built in.
The challenge
A city guide lives or dies on whether its listings are accurate and whether search engines can find them. It needed thousands of places, events and guides organised so both people and Google could navigate them.
What we built
What's live today.
- A mapped directoryLocal places mapped and categorised, browsable by category and by what's nearby.
- Events calendarOne-off and recurring events, with past events retired cleanly instead of cluttering search results.
- Local news and guidesHeadlines from local sources linked out, plus written guides to the city.
- Business toolsOwners can claim their listing; sponsored placements are clearly labelled.
- Search foundationsStructured data, sitemaps and canonical URLs across every listing, event and guide.
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